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Finding the keywords your potential clients use

PPC Account Management Process

Pay-per-click advertising management is a true burden when you’re facing the challenge on your own.

Research phase

Website research, Competitor research, Keywords and Negative keywords research, Target location research

Initial Performance review

Check impressions, clicks, bounce rate, Review quality score and conversion

Regular review and updates

Experimenting with new keywords, Removing overlapping kerwords, updating bids

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About Product

Interface Benefits

SEO or PPC Comparison

Both SEO and PPC help websites in becoming more relevant to particular search phrases.

How to Generate Traffic

Getting traffic is one of the most important tasks for any web master. It is an ongoing task.

Bring Down Negative Reviews

These days, online reviews can make or break your business. Negative reviews can really hurt you when it comes to getting new customers.

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PPC Strategy

To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and UPS’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.


We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks if identified. It’s important to us that you own the accounts, and that you have a relationship with the network owners.


We'll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape but avoid the areas which aren’t right for your business.

Adcopy Writing

We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.

Ad Extensions

Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.


Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimise the accounts going forward.

PPC Optimisation

Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all makes a difference overall.


We produce reports which provide meaningful insight into what’s going on with your PPC campaign, what we’ve done since our last report; what we’ve noticed your competitors doing and of course, how your paid search is performing against the key metrics you’re most interested in.

PPC Account Performance

We offer a range of extended optional services.

Landing Page Optimization

A paid ad can only get you traffic, but your website has to then take over.

A/B testing of PPC

Our conversion experts can help you build multiple landing pages.

Ads for Mobile users

81% of the conversions triggered by mobile searches occur within 5 hours.

Retargeting the visitors

Retargeting helps you track bounced visitors after they exit your website.

Product Listing Ads

It has a 24% higher click through rate than text ads on search engines

Ad on Social Media Networks

Facebook, LinkedIn, etc, will help you easily generate traffic for your website.

High Quality Score

The Importance Of High Quality Content In SEO

We create PPC campaigns that deliver immediate results.

Targeted Keywords Research

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.


Perfect Ad Copy

Ad copy is a term that refers to the main text of a clickable advertisement, whether it is a contextual or a pay per click ad. This is an excellent way to describe where the advertisement link leads.


Negative keywords Management

Simply put, a central place to store master list(s) of negative keywords and apply them to multiple campaigns. This is an improvement on the old way of doing this in AdWords.


Quality Landing Pages

SEO landing pages are constructed exclusively to get people onto your site and then make them stay. The first step in creating quality landing pages is to establish your marketing goals.


PPC Advertisement and Marketing

Pay per Click Advertising interests businesses that wish to dominate search engine results for particular keywords. Businesses get distinguished presence on search engines and search networks, and increased chances of relevant traffic making the PPC concept more luring.